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Raj Basu

Global Head - Business Analytics
ITC Infotech

Spanning a 20 year career around data management and business insights at Fortune 100 companies, Raj currently leads a global team of Customer Insights advocates backed by innovative Data Science and intelligent generating platforms at ITC Infotech, to help Customer Centric Organizations better engage with their customers Globally.

Check out the incredible speaker line-up to see who will be joining Raj.

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Day 1 - Making Analytics A Game Changer Today

Sunday, December 4th, 2016

12:30 The secret to unlocking the massive value of big data: How to leverage ‘Insights Generation Process’ to transform your entire customer engagement model and perceptions of your brand to deliver dramatic results

How to keep up with the speed of change taking place in customer insights generation from transactional and external data
How to go beyond data science and segmentation to leverage customer insights
How to use customer insights to transform your entire customer engagement model and customers perception of the brand
Sharing key insights from a transformation story of a hugely successful and growing UAE based fashion brand-how industrialising the ‘Customer Value Management’ process delivered dramatic results