Norma has been working in the field of enterprise data and information management for over 16 years and is currently Head of Global Data Services at British American Tobacco. Since joining BAT in 2008, Norma has held several senior IT director roles, working on large enterprise business transformation programmes.

Norma lead one of the most critical workstreams on Programme TaO, which is the largest and fastest SAP implementation in the world. As Global Data Lead, Programme TaO, Norma had principle accountability for defining and executing the global data strategy and the scope of her role directly affected over 150 people and extended to operational leadership of a team of over 600 people, based all over the world.

Norma is passionate about data and understands its commercial value. She believes that we are still tackling some of the fundamental data and information challenges that we were tackling many years ago! Today, however, we have even more data – and the dynamics of digital, the explosion of social media, the growth of globalisation and the economic drivers to sharpen ones competitive advantage has increased the pressure to deliver…and deliver big and fast!