Data insight Leaders Summit 2016 (past event)
12 - 13 October, 2016
Contact: 44 (0) 207 036 9451
View the Latest Edition of Data Insight Leaders
Mariah Walton
Business Analytics Manager, Marketing Solutions
Check out the incredible speaker line-up to see who will be joining Mariah.
Download The Latest AgendaDay 1 - Making Analytics A Game Changer Today
Sunday, December 4th, 2016
14:25 Oxford Style Debate: Is it possible to build a big data environment that delivers a competitive edge with in-house expertise alone or is it essential to work with a third party provider?
- Is it possible to build a big data environment with zero input from third party providers?
- Do the pros of building a big data environment with in-house expertise alone outweigh the cons?
- Does building or buying give you the competitive edge?
- Is the cost of working with third party providers justified based on the time it requires to build in-house?
Day 2 - Setting Your Division Up For Future Success
Wednesday, January 4th, 2017
12:30 Audience analytics at scale: How to overcome challenges in automation
- How can companies with B2B products better use data in their client narratives during the sales cycle, to provide proof of ROI and facts and figures to support the sale?
- Off the shelf tools vs building in-house: How do you best provide data-based customer service at scale?
- How do you determine whether to make insights a self-service as part of your product?
- This talk examines the technical architecture and challenges required for different scales of automation, offering some learnings from automation projects at LinkedIn with large scale data systems.