Kevin Roche, Head of European Digital Strategy, Analytics and Innovation at Coca Cola Enterprises

Kevin Roche


Head of European Digital Strategy, Analytics and Innovation
Coca Cola Enterprises

Check out the incredible speaker line-up to see who will be joining Kevin.

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Day 1 - Making Analytics A Game Changer Today

Sunday, December 4th, 2016


11:45 Case Study Revolution: Achieving a 360 view across all channels - How can you extract actionable intelligence across disparate sources of data and insight, to drive your sales and marketing efforts?

  • Breaking data silos: How can you connect the dots across different sources of data and insight – internal and external, across different organisational groups and functions?

  • Shifting from data management to business insight: How can we reduce time on data management and manual report production, to create headroom for more real insight and analysis work?

  • Separating signal from noise: How to better communicate and visualise insights, to focus attention on what is important, has changed vs. expectations, etc.?

  • Getting it into the right hands: How can you effectively deliver the relevant data and insights throughout the organisation, from front-line to C-suite?