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Geoffrey Zbinden

Vice President , Data Analytics and Customer Base Management
Orange

Geoffrey Zbinden is Senior Vice President Business Intelligence & Customer Base Management within Orange Group. His department is in charge of Data Management, Customer Analytics and Customer Engagement for Orange affiliates in Europe, Africa and Middle-East. Geoffrey’s focus is on leveraging Data to increase customer loyalty, digital usage adoption and revenue stream. Before his current position, he was Vice President Finance for Orange France and more recently Director of Machine-to-Machine within Orange Group. In 2010 he published a book titled “The Internet of Things, an answer to the Global Warming”, prefaced by the former French Ministry of Ecology.

Check out the incredible speaker line-up to see who will be joining Geoffrey.

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Day 1 - Making Analytics A Game Changer Today

Sunday, December 4th, 2016

11:45 Case Study Revolution: Adopting a data-driven approach to transforming your business -How to exploit data insights to enhance your product and service offering and increase their market appeal

Defining your competitive advantage: How do you best use consumer data to work out what products and services should make up your core business offering?
How can you leverage real-time analytics and A/B testing to improve your service offering and boost consumer conversion rates?
Taking a customer-centric approach: How can you better use your data to increase service effectiveness and customer experience for your business?