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Charlie Ballard

Director of Customer Insights
TripAdvisor

Charlie began working with consumer data at Forrester Research in Boston just in time to witness the dotcom crash of 2001, before switching to lead agency measurement and analytics with multiple global clients including General Motors, American Express, AT&T, BT, Fidelity and Comcast. After receiving his MBA in 2012 at ESADE Business School in Barcelona, Charlie joined BT’s MBA Leadership Programme as an internal consultant before most recently moving to TripAdvisor in 2013 in his current role of Director of Customer Insights. Now based out of London, Charlie today works to help TripAdvisor and its clients make the most of all available forms of travel research, using TripAdvisor’s own data to help the world’s largest travel companies stay current with global traveller trends

Check out the incredible speaker line-up to see who will be joining Charlie.

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Day 2 - Setting Your Division Up For Future Success

Wednesday, January 4th, 2017

10:10 Panel: Data as a service model-Which companies will succeed in packaging data-streams as a service to create a new business model?

Turning data on its head: Examining the possibilities of using company data to generate additional revenue streams
Data Monetisation: How to turn your data into its own business with multiple product packages
How to build a winning business model that encourages company data adoption rates
How will the introduction of new privacy requirements impact your data governance practices?
What are the practical measures you must employ when packaging your data-streams as a service to remain compliant?