Andrew McMurtrie, Head of Data Science at Direct Line Group

Andrew McMurtrie


Head of Data Science
Direct Line Group

Check out the incredible speaker line-up to see who will be joining Andrew.

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Day 1 - Making Analytics A Game Changer Today

Sunday, December 4th, 2016


16:15 Panel: Creating a ‘data in your DNA’ culture: What are the critical success factors for transforming company-wide attitudes towards the adoption of data analytics?

  • Defining your data road map: Examining the best approach for creating a culture of analytics from the bottom-up

  • Looking at the bigger picture: How do you shift mind sets to view data analytics as a long term vs short term fix?

  • Building alliances: How to build trust in relationships across the business to gain the cooperation you need for data projects to succeed

  • Creating a circle of influencers: How do you recruit internal ambassadors to sell your data project’s benefits for you?

  • Building a foundation of analytics in your culture: How do you push the benefits of key data experiments to spur engagement amongst employees and as a result speed up the delivery?